Site and bundles
Make every visit worth more before you buy another one.
Traffic is the expensive part. Once somebody is on the site, the value of that visit is decided by what the store does next: what it recommends, what it bundles, what it asks, and how little it gets in the way. That is cheaper to improve than the media that brought them.
What usually brings this to us
- Traffic is up and revenue is not.
- Average order value has not moved in a year.
- There are no bundles, sets or upsells anywhere on the site.
- Mobile converts at a fraction of desktop and the reason is a guess.
How we work
The way this actually runs.
Not a proposal template. This is the order we do it in, starting the week you say go.
Find where the money leaks
The funnel by step, device and source, plus the value of each leak. You get a ranked document, and it is worth reading even if you stop there.
Build the value levers first
Bundles, sets, product page upsells and basket mechanics. These lift order value without needing statistical significance, so they pay before any test finishes.
Fix the friction
Product page, basket and checkout, in the order the diagnosis ranked them, with speed treated as a revenue number rather than a score out of a hundred.
Test, read, keep or kill
One test at a time, sized in advance, reported with an honest verdict including the ones that proved nothing.
The craft
What the work is made of.
- Diagnosis before ideasThe funnel broken out by step, device and traffic source. Until you know which step leaks, a test is just an expensive way of having a preference.
- Bundles and sets, priced to be obviousA set that shows what it saves against buying the pieces separately turns one purchase into three. It is the fastest lift in average order value there is, and it is a build, not a test.
- Upsells inside the product pageA complete the set block with live totals, on the page where intent is already highest, rather than a popup after the decision has been made.
- Guided sellingA short quiz that routes a visitor to the right product beats a category grid for anyone who does not already know what they want, and it earns an email address on the way through.
- Basket mechanics that keep workingA free shipping progress bar, an add to basket that never leaves the page, and a drawer that makes the next item easy. Small mechanics, compounding effect.
- Tests sized before they runWe calculate what a test needs to reach significance before starting it. A test that cannot get there is a decision handed to noise.
What lands on your side
What you get, every month.
A ranked list of where the funnel leaks
With the size of each leak, so the order of work is arguable rather than assumed.
Built features, not recommendations
Bundles, upsells, quizzes and basket mechanics implemented and live on your theme.
Honest test reporting
Including the losers and the inconclusive ones, so the same idea is not retested next year.
A record of everything tried
Kept as a document you own, so the knowledge survives any change of supplier.
Proof
We built a store around this and you can click through every part of it.
Portrelle runs a three question skin quiz, a complete the ritual upsell with live totals, priced sets, a free shipping progress bar and a basket drawer, in three languages. The case study walks the whole build with screenshots.
The rest of the department
Channels are not run in isolation.
What we learn in one shows up in the others, which is the whole reason to run them from the same desk.
Meta advertising
Structure, creative and measurement that survive contact with reality.
Google advertising
Search, Shopping and Performance Max, starting with the feed.
SEO and GEO
Pages people search for, written so Google and the AI engines quote them.
Creative
Hook led statics and video, produced in batches.
The next step
Want this run properly?
Send us the account and what you are trying to grow. You get a written read on what we would change first and what we think it is worth, before anything is signed.
Start a conversationYou send one short note
The brand, the channels, roughly what you spend. Two minutes of your time.
We read the account and write back
What we would change first, what we think it is worth, and what it would cost. In writing, free.
We take the work off your desk
Audit, measurement, structure, feed and creative. You approve, we build.
Report on Monday, call the same week
You always know what we did, what it earned and what is next. That never changes.